The Awards Ceremony of the 3rd Designer and User Choice Brand selection event was concluded in Beijing on Dec. 13. The selection lasting half a year announced the results. HC Semitek won the 2014 Top Ten Lighting Innovation Brand award. Dr. Liu Rong, President of HC Semitek, was awarded the 2014 Top 10 Leaders in Lighting Industry Award.

This year’s event is an acid test of the industry’s brands, and is also a “battle among brands”. In this event, the professional jury upholds the principles of “openness, fairness, and impartiality”, and selected the winners through the five stages of promotion and registration, voting by users and designers, expert media review, awards ceremony, and post-promotion. HC Semitek was unanimously recognized by the jury for its product innovation and good reputation, and was awarded the “Top Ten Lighting Innovation Brand” award. At the same time, President Dr. Liu was awarded the 2014 Top Ten Leaders in Lighting Industry Award.

Brand is a pivotal element for the survival and development of companies in the 21st century, and is no stranger to Chinese companies. Larry Light, President of the American Brand Value Association, said, “Having a market is more important than having a factory, and the only way to have a market is to create a dominant brand.” The value a brand creates is inestimable. Today, brand culture refers not only to a product or service, but also the trust and loyalty. HC Semitek is committed to the R&D, production and sales of full-color LED epitaxial wafers and chips. High-quality products and services are well received by clients. In the subsequent development, HC Semitek, as a “high-quality LED chip producer”, will perform consistent innovation to meet market demand, and boost brand value.